Valentine's Season

Valentine's Season is Here. Are Your Prices Ready?

Don't leave money on the table! Use iCost to price your Valentine's menu for REAL profit. Free to start — get ready before the rush.

Valentine's Day: February 14, 2026

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Valentine's = Your Biggest Opportunity

Valentine's Day is THE most profitable season for food sellers. Heart-shaped cakes. Chocolate desserts. Special packages. Customers are ready to pay premium prices.

300%+

Demand increase

20-30%

Premium customers pay

Rush

Last-minute orders

BIG

Profit potential

The question: Will you capture this opportunity?

Valentine's Pricing Mistakes to Avoid

Mistake 1: Same Prices as Regular Days

Selling Valentine's cakes at regular prices

Valentine's is PREMIUM season. Your effort is premium. Your time is premium. Your prices should be too.

Mistake 2: Forgetting Extra Costs

Not accounting for Valentine's-specific expenses

  • Heart-shaped molds and pans
  • Red/pink packaging and ribbons
  • Premium ingredients
  • Rush labor (overtime!)

Mistake 3: Taking Too Many Orders

Saying yes to everyone

More orders ≠ more profit (if you can't deliver quality). Premium pricing + limited slots = less stress, more profit.

iCost: Your Valentine's Profit Partner

Get your pricing right before the rush begins.

1

Cost Your Valentine's Menu

Add heart-shaped cakes, chocolate boxes, cupcake sets. Include ALL Valentine's-specific costs.

2

Set Premium Pricing

Add 20-30% to your usual margin. Valentine's customers expect to pay more.

3

Plan Your Capacity

Check inventory, plan how many orders you can handle, set order deadlines.

Your Valentine's Readiness Checklist

Valentine's menu finalized
All recipes costed in iCost
Prices set (with Valentine's premium!)
Ingredients ordered/stocked
Special packaging secured
Order deadlines posted
Payment terms clear (50% deposit minimum!)
Delivery schedule planned

Valentine's Pricing Recommendations

Item TypeRegular PremiumValentine's Premium
Standard items25-30%+10-15% more
Valentine's themed30-35%+20-25% more
Heart-shaped/Special35-40%+25-35% more
Rush orders (after Feb 10)N/A+25-50% fee
Last-minute (Feb 13-14)N/A+50-100% fee

These are ADDITIONAL to your regular markup. Valentine's is premium — price accordingly!

Don't Wait Until It's Too Late

NOW
Cost your menu, set prices, post on social media
Feb 1-7
Accept regular orders
Feb 8-10
Last regular orders, start rush pricing
Feb 11-13
Rush orders only (premium fees)
Feb 14
Delivery day — no new orders!

Every year, food sellers regret not preparing earlier.

Don't be that seller. Start NOW. Cost your recipes. Set your prices. Be ready.

Last Valentine's I sold 50 heart cakes at P800 each. After iCost, I realized I only made P100 profit per cake because I forgot all the extra costs! This year I'm pricing at P1,200 and limiting to 30 orders. Less stress, more profit!

Marie C.

Cake Business, Manila

Make This Your Most Profitable Valentine's Yet

You have the skills. You have the demand. Now get the PRICING right. iCost is FREE to start. Cost your Valentine's menu today.

No credit card required • Free forever plan